Dear readers, I hope you had a wonderful holiday time, I wish you a Happy New Year 2015. 2014 payment innovation market has gained momentum thanks to HCE, Tokenization and of course Apple Pay. In 2015, we will definitely see more and more commercial deployments in our region. For starting this New Year, I would…
On September 9, Apple announced Apple Pay as their mobile payment solution. In this presentation, I will describe what I know about Apple Pay in practical, technical context, as well as what are the pros & cons and the potential of it on the Australasian market. Enjoy it… This is a brief presentation without animations, if you…
Google’s adoption of host card emulation (HCE) in the Android operating system (OS) v4.4 (KitKat) has created a new market opportunity for solution providers and issuers to implement and deploy NFC solutions, removing both dependencies on the secure element (SE) and trusted service manager (TSM) infrastructure and the need to set commercial agreements with…
Summary: Overview of the HCE/Tokenization process based on EMVco specs + Keys benefits for issuers + next step + why Australia is HCE market ready Non animated Version, if you want the animated one, contact me. This work is based on my knowledge and my personal research. Additional information about the Australian contactless market…
Dear readers, Sorry I have not been so active for the last months… I took a big decision, leaving my beautiful France in order to find a new challenge in Australia, precisely at Brisbane, the third most populous city of the country. For the french readers, you can read my article in French at this…
Within the last couple of months, we have been surrounded by many announcements and press releases that definitely open the NFC ecosystem , and emphasis the question about: is NFC going to finally takeoff or to be smothered by this complexity? Let’s make a brief recap about what is going on: November 2013: Google announced…
With consumers soon having a range of different mobile payment methods at their disposal, some may be unsure which solution suits them best. Paypal, Payzen, iZettle, Google Wallet, Square, PayWave, PayPass, ISIS and a host of others have all hit the market in recent years, giving consumers a great deal of choice when it comes to picking…
A short Focus on Mobile Payment security… In my last article: « Why is NFC still not used in our daily life », I highlighted 4 points (Security, Usage & Waving, Apple & NFC and lastly finding an Agreement between NFC Actors) points which I believe represent key elements for the expansion of NFC in our daily…
In my last article : NFC: Vers un monde sans contact mobile (NFC: to a mobile contactless world), I explained how interesting was NFC for end-users and for service providers in terms of added values, economies of scale, customers loyalty, shopping experience, and so on… For finally concluding that NFC is the future of mobile…
Dans le cadre de mon mémoire de fin d’études, j’ai décidé de choisir le thème du mobile marketing autour de la problématique suivante : Comment intégrer la NFC dans une stratégie de mobile marketing. Le mobile, un média de poids et un enjeu marketing pour la marque. Aujourd’hui, le marketing est en plein évolution grâce à…
William BELLE 